As a SEO Specialist with TDECU, you will enhance our digital presence and drive traffic to our website and social media channels. As a critical member of our marketing team, the successful candidate will focus on creating compelling organic and paid messaging, optimizing web content, and analyzing performance metrics.

Essential Duties and Responsibilities:

* Craft and implement a comprehensive SEO strategy that encompasses both organic and paid approaches to enhance digital presence
* Optimize website content regularly to ensure high rankings in search engine results, applying SEO best practices in content creation and modification
* Monitor, analyze, and report on SEO performance metrics using tools like Google Analytics & SEMrush. This includes tracking changes in search engine rankings and web traffic
* Create and manage engaging content across various digital platforms, specifically tailored to optimize for search engines and target specific audiences
* Utilize knowledge of HTML, CSS, and JavaScript in the context of SEO to ensure the technical optimization of the website
* Work closely with different teams and stakeholders to align SEO strategies with overall marketing and business goals. This includes effective communication and relationship-building skills
* Keep abreast of the latest SEO trends and updates to continuously refine and update strategies and tactics

Experience:

• Minimum of 3-5 years of experience in SEO and SEM, including hands-on experience with search engine optimization, digital marketing, content strategy, and social media management.

Qualifications:

• Bachelor's degree in Marketing, Communications, Business, IT, or a related field.
• Proven experience in SEO and SEM, including a track record of improving search engine rankings and driving targeted traffic.
• Proficiency in using SEO tools (e.g., Google Analytics, SEMrush, Moz, Ahrefs) and familiarity with HTML, CSS, and JavaScript related to SEO.
• Brand SEO experience for a large corporate or not-for-profit website
• Experience in creating and managing content across various digital platforms, with a focus on optimizing for search engines
• Familiarity with the financial services sector and its unique digital marketing needs is preferred but not required.
• Excellent communication and relationship-building skills
• Ability to analyze data, identify trends, and make data-driven decisions.
• Creative thinker with a keen eye for detail

Physical Demands and Work Environment:

• While performing the essential duties of this position, an employee would frequently be required to stand, walk, and sit.
• Specific vision abilities required by this position include close vision, distance vision, and the ability to adjust focus.
• The noise level in the work environment is usually moderate.

Our company offers a dynamic hybrid work arrangement, which requires three days on-site in the Sugar Land, TX office. Our retail roles are required to be onsite at the branch locations.

Disclaimer:

The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties, and skills required of personnel so classified.

Texas Dow Employees Credit Union is an equal opportunity employer, dedicated to a policy of non-discrimination in employment on any basis including race, color, age, protected veteran status, sex, religion, disability, genetic information, national origin or other status protected by federal, state or local law. Consistent with the American Disabilities Act, applicants may request accommodations needed to participate in the application process.